Kamis, 29 April 2010

[F182.Ebook] Fee Download Fighting on Two Fronts: African Americans and the Vietnam War, by James E. Westheider

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Fighting on Two Fronts: African Americans and the Vietnam War, by James E. Westheider

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Fighting on Two Fronts: African Americans and the Vietnam War, by James E. Westheider

The racial tensions that have long plagued American society exist to a much lesser extent in the military where the bond of common pursuit and shared experience renders race less relevant. Or so conventional wisdom has long held.

In this dramatic history of race relations during the Vietnam war, James E. Westheider illustrates how American soldiers in Vietnam grappled with many of the same racial conflicts that were tearing apart their homeland thousands of miles away. Over seven years in the making, Fighting on Two Fronts draws on interviews with dozens of Vietnam veterans—black and white—and official Pentagon documents to paint the first complete picture of the African American experience in Vietnam.

Westheider reveals how preconceptions and petty misunderstandings often exacerbated racial anxieties during the conflict. Military barbers, for instance, were often inexperienced with black hair, leading black soldiers to cut each other's hair, an act perceived as separatist by their white counterparts. Similarly, black soldiers often greeted one another with a ritualized handshake, or dap, as a sign of solidarity, the unfamiliarity of which threatened many white soldiers and was a source of resentment until it was banned in 1973.

Despite ample evidence of institutional racism in the armed forces, the military elite responded only when outbreaks of racial violence became disruptive enough to threaten military discipline and attract negative attention from the civilian world. A crucial addition to our understanding of Vietnam, Fighting on Two Fronts is a compelling example of the new military history at its finest.

  • Sales Rank: #1198590 in Books
  • Published on: 1999-04-01
  • Released on: 1999-04-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .66" w x 6.00" l, .92 pounds
  • Binding: Paperback
  • 248 pages
Features
  • ISBN13: 9780814793244
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

From Library Journal
During World War II, the Tuskegee Airmen proved that African Americans were exceptional members of the military (see the recent A-Train, LJ 1/97, and Red Tails, Black Wings, LJ 2/15/97). Yet by the time of the Vietnam War, African Americans still suffered a high degree of discrimination. Westheider (history, Northern Kentucky Univ.) chronicles the treatment of African American soldiers during this period. For example, white soldiers were promoted at a faster rate. Moreover, if a white and a black soldier were arrested, the black was the more likely to receive harsher punishment, even for a lesser crime. Westheider deals with racial discrimination in the military in a documentary and scholarly manner, so general-interest libraries must decide whether the work fits their needs. Highly recommended for African American collections and/or military studies.?Terry L. Wirick, Erie Cty. Lib. System, Pa.
Copyright 1997 Reed Business Information, Inc.

From Booklist
In 1965, African American U.S. soldiers faced the first war in which they served in an integrated army. They eagerly sought combat billets to prove themselves, interpreting the idea that it's smart to stay in the rear as an expression of cowardice. By 1968, matters became less clear cut, as the army and the soldiers faced the consequences of the civil rights movement, antiwar movement, and bureaucratic successes and failures in dealing with institutional racism. Westheider has researched very thoroughly--an effort including extensive interviews with Vietnam veterans--and he possesses a rare gift for narrative that makes the results of all this research eminently readable. A highly desirable addition for both African American studies and military affairs collections, Westheider's invaluable history inevitably throws light on dealing with other forms of discrimination in the armed services, too. Roland Green

Review

"Westheider has researched very thoroughly-an effort including extensive interviews with Vietnam veterans-and he possesses a rare gift for narrative that makes the result of all this research eminently readable. A highly desirable addition for both African American studies and military affairs collections. . . . [an] invaluable history."

-Booklist

"James E. Westheider persuasively argues that black soldiers were the key factor in bringing about a more egalitarian military. This book significantly advances our understanding of both race relations and armed forces."

-Charles Moskos,Northwestern University

"Highly recommended."

-Library Journal

"With this meticulous investigation of how institutional racism operated in the military of the 1960s and 70s, James Westheider provides us with a model for making sense of institutional sexism in the Tailhook-era military."

-Cynthia Enloe,author of The Morning After: Sexual Politics at the End of the Cold War

"A very powerful account of a significant aspect of recent American military history."

-Journal of Military History

Most helpful customer reviews

2 of 4 people found the following review helpful.
Excellent Overview
By Gerry Fahrenthold
The book is an excellent overview of the issues facing African Americans in Viet Nam. Westheider views the racism facing African Americans in the military at that time as being the result of both personal racism, primarily from a military heavily populated by whites from the southern US, and institutional racism, both deliberate and unintentional, from the military hierarchy. Westheider shows an interesting evolution of the attitude that African Americans toward the military. Before the Viet Nam war, African Americans held a generally positive attitude about the military and viewed the military as less racist than society in general. By the end of the war, African Americans viewed the military as more racist than society in general and suspected that the military was, in fact, a tool used by society to persecute African-Americans. He uses a number of statistics to make his case. For example, in 1964, thirty percent of the population of Alabama was African American and yet there was not a single African American on any Draft Board in Alabama. There is information on racial violence in the military, racially motivated "fragging" of officers and political and ethnic oriented organizations in the military. The book is an excellent overview and is a good introduction to the subject. I enjoyed the book but I finished the book thinking that there is much more of this story to be told

1 of 1 people found the following review helpful.
great secondary source!
By Paul Paricka
This book was perfect as a secondary source for a research paper that will turn into my honors thesis on institutional racism in the military during Vietnam! Would love to meet Dr. Westheider I've read two of his books both super interesting and informative!

0 of 0 people found the following review helpful.
Great read. Recommended reading
By Oliver J Dilworth
Great read. Recommended reading!

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Rabu, 28 April 2010

[C254.Ebook] Download Ebook America and Americans, by John Steinbeck

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America and Americans, by John Steinbeck

Photographs of Americans by various prominent photographers. Commentary by Nobel Prize winning author John Steinbeck.

  • Sales Rank: #795405 in Books
  • Brand: Brand: Viking Adult
  • Published on: 1966-10-12
  • Released on: 1966-10-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.30" h x .60" w x 8.80" l, 2.40 pounds
  • Binding: Hardcover
  • 204 pages
Features
  • Used Book in Good Condition

About the Author
No writer is more quintessentially American than John Steinbeck. Born in 1902 in Salinas, California, Steinbeck attended Stanford University before working at a series of mostly blue-collar jobs and embarking on his literary career. Profoundly committed to social progress, he used his writing to raise issues of labor exploitation and the plight of the common man, penning some of the greatest American novels of the twentieth century and winning such prestigious awards as the Pulitzer Prize and the National Book Award. He received the Nobel Prize in 1962, "for his realistic and imaginative writings, combining as they do sympathetic humour and keen social perception." Today, more than thirty years after his death, he remains one of America's greatest writers and cultural figures.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By frank snyder
fine

9 of 10 people found the following review helpful.
Still true today - unfortunately
By Bethanie Frank
I picked up this book at a sale and was intrigued by it right away. It was written in 1966 and the photos are so interesting to look at. But, the best part - every single one of his essays in the book is still relevant today. Which is not a good thing. It really made me stop and think about how far we haven't come as a nation - even though we think we're leaps and bounds ahead of everyone else. We are a selfish group of people, we contradict most of what we say and do, and we are blind (or look the other way) to many of our actions.
I really was appalled by the truth in which he spoke. I have a new found respect for Mr. John Steinbeck - not only as a writer, but as a politically aware individual.

6 of 6 people found the following review helpful.
an unusual and excellent steinbeck resource
By Larry Darnell
this is an interesting and unusual compilation of Steinbeck's periodical writings, otherwise not readily available, which I found to be very insightful regarding the Salinas community's odd dislike of Steinbeck. While the Grapes of Wrath were hardly boosterism for California growers and law enforcement, some of these articles are almost rabid in their intensity and even more poignant in their journalism. This is a really useful resource for anyone interested in getting a wider sense of Steinbeck's thinking and development.

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Senin, 19 April 2010

[C201.Ebook] PDF Download The Annotated Wizard of Oz (Centennial Edition), by L. Frank Baum

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The Annotated Wizard of Oz  (Centennial Edition), by L. Frank Baum

In celebration of the 100th anniversary of its publication, a beautifully illustrated annotation of The Wizard of Oz, complete with an exact reproduction of the original 1900 edition.

The Wonderful Wizard of Oz is the quintessential American fairy tale. Michael Patrick Hearn, the world's leading Oz scholar, now provides a fascinating new annotation that not only reacquaints readers with the Tin Woodman, Scarecrow, and Cowardly Lion, but also illuminates the colorful background of this treasured American classic. This edition explores numerous contemporary references, provides character sources, and explains the actual meaning of the word "Oz." A facsimile of the rare 1900 first edition appears with the original drawings by W.W. Denslow, as well as 25 previously unpublished illustrations. There is a bibliography of L. Frank Baum's published work, every notable "Oz" edition, and the stage and cinematic productions from 1939's The Wizard of Oz, to the 1974 Broadway hit, The Wiz. A beautiful, awe-inspiring work, The Annotated Wizard of Oz is an enduring tribute to the timeless joy of The Wizard of Oz, and a classic to rival Baum's own.

  • Sales Rank: #501184 in Books
  • Brand: W. W. Norton & Company
  • Published on: 2000-09-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.30" h x 1.50" w x 8.90" l, 3.66 pounds
  • Binding: Hardcover
  • 396 pages

Amazon.com Review
An updated version of the definitive guide, The Annotated Wizard of Oz provides a facsimile color version of the first edition of L. Frank Baum's children's classic along with extensive notes and a thorough history of the immense Oz project. In his excellent introduction, Michael Patrick Hearn describes the author's early life and interests and the development of his collaboration with W.W. Denslow, the original illustrator for his books.

An energetic and excitable fellow, Baum's devotion to make-believe began in his early 20s, when he joined a small touring theatrical troupe on the East Coast. Later attempts to run a general store and a newspaper in South Dakota (then the Wild West) failed miserably. Although few of his business ventures or artistic efforts had met with success, in 1897 Baum's "Father Goose" rhymes (designed and illustrated by Denslow) became a surprise bestseller, and Baum was able to buy his family a summer cottage on Lake Michigan, christened "The Sign of the Goose," for which he made most of the furniture (goose-themed, of course) and stenciled the walls with a frieze of green geese.

The idea for The Wonderful Wizard of Oz, "a modern fairy tale," as he considered it, soon followed, and the book appeared in May 1900. The 10,000-copy first printing sold out in two weeks, and about 90,000 sold within the first year. Hearn goes on to describe the many books that followed, as well as the 1902 musical extravaganza The Wizard of Oz and Baum's subsequent, ill-starred attempts to depict the world of Oz on film. (He died long before the 1939 MGM musical made his fairy tale known around the globe.) In 1907, he told a reporter for the Grand Rapids Herald why he preferred young readers: To write fairy stories for children, to amuse them, to divert restless children, sick children, to keep them out of mischief on rainy days, seems of greater importance than to write grown-up novels. Few of the popular novels last the year out, responding as they do to a certain psychological demand, characteristic of the time; whereas, a child's book is, comparatively speaking, the same always, since children are always the same kind of folks with the same needs to be satisfied. Hearn has gone to great lengths in his notes to this facsimile of The Wonderful Wizard of Oz, often referring to subsequent volumes in the series, slowly building a key to the rules and history of Oz, pointing out inconsistencies as well as hints to Baum's literary sources (such as Bunyan's Pilgrim's Progress), and providing, among other delights, a mini-treatise on malevolent vegetation in Oz. This is an essential volume for the Oz aficionado or the student of children's literature, and a wonderful resource for parents of young readers. --Regina Marler

From Publishers Weekly
Viennese illustrator and Hans Christian Andersen Medalist Lisbeth Zwerger takes a fresh look at L. Frank Baum's The Wizard of Oz in a large-format edition. Zwerger's fantastical, delicate, eccentric illustrations bear no resemblance to the vision of the movie; they make the classic tale new again. And readers can view the Emerald City through a pair of green-tinted glasses, provided in the back of the book.
Copyright 1996 Reed Business Information, Inc.

From School Library Journal
Gr all levels-Follow the yellow brick road into L. Frank Baum's timeless story of adventure, friendship, and longing as Dorothy and her beloved Toto are dropped by a cyclone into a magical land. There they meet the well-known Munchkins, Scarecrow, Tin Woodman, and Cowardly Lion. Dorothy, Toto, and her new friends embark on a fascinating journey. They come upon the beastly Kalidahs, helpful field mice, their beautiful queen, Winkies, and the famed winged monkeys. The story of Dorothy's quest for the mysterious Wizard of Oz and the way home to Kansas is read by actress and author Brooke Shields. Her narration is perfectly paired with the lyrical prose of the enduring story. She invokes a seemingly endless number of spot-on voices for the charming, mysterious, and sometimes evil characters. Shields's interpretation of the Scarecrow is particularly endearing. Special touches include Paul Rudd reading Baum's original introduction to the story and brief musical interludes that begin some chapters. The CD case features a line-and-wash illustration by Brian Floca in which Toto peeks at listeners while the others' eyes are set on the yellow bricks ahead. Listeners of all ages will enjoy this creative narration of an American classic.-Jane Newschwander, Arlington School District, VTα(c) Copyright 2011. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Most helpful customer reviews

7 of 7 people found the following review helpful.
Books great, shell not so much.
By Judith A. Carlson
This was a gift to my daughter who has loved all things "Wizard of Oz" since she was 5 years old, when I watched it with her and her siblings when NBC aired the film on TV in1968. She has watched it every time she knew it would be on TV since and, of course, now has the DVD. However, the only book she had was "The Wonderful Wizard of Oz" and she expressed the desire over the years to read all the books. So, I decided to finally fulfill that desire. The books are great and she said she started to read the first one as soon as she opened the package. However, the sleeve in which the books are encased was not so great. It was dented at the corners and coming loose at all the edges. She taped them together with packing tape as it wasn't important enough for her to want to return the set. It's the books that count, she said, not the shell, and none of the books was damaged.

9 of 10 people found the following review helpful.
A New Bedtime Favorite
By Amy M.
I purchased this set for my 4-year-old this Christmas. She has a vivid imagination and loves all things related to the Wizard of Oz. We read a chapter or two each night before bedtime and have completed over half of the first book so far. Here are some things worth noting:

- It's very evident this book was written in the early 1900s. The sentences are very long with lots of commas and semi-colons and can be difficult to read aloud at times.
- The 15th book in this series was not written by L. Frank Baum. It was written by Ruth Plumly Thompson, following the death of Mr. Baum. (Not a big deal, but worth a mention.)
- I love that each story is its own book. It is easier to curl up with a small book rather than a large one with multiple stories.
- The print is a good size. It's not too large, but not too small.
- Yes, as other reviewers have mentioned, the box is flimsy. Ours ripped the first day out of the packaging.
- I was hoping for artwork similar to the cover art would be scattered throughout the book. However, this is not the case. The cover artwork is adorable!

5 of 5 people found the following review helpful.
All the illustrations you want, poorly laid out.
By Peter Merholz
I purchased this book because it had all the original Denslow illustrations.

And while it delivers on that, the quality of the printing, formatting, and layout is poor.

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Minggu, 18 April 2010

[D734.Ebook] PDF Ebook Criminal Investigation: The Art and the Science (8th Edition), by Michael D Lyman

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Criminal Investigation: The Art and the Science (8th Edition), by Michael D Lyman

For courses in Criminal Investigation.

A practical guide for both students and practitioners in the field.

Written by a nationally-recognized expert in criminal investigation and police procedure, Criminal Investigation: The Art and the Science, 8/e, clearly and thoughtfully explains the fundamentals of criminal investigation and forensic science as practiced by police investigators across the nation. The text explores the past experience of investigators as well as new and emerging techniques in forensic science. Lyman focuses on the steps and considerations involved in actual criminal investigations and examines the many external variables than can influence an investigator’s success in the field. In the Eighth Edition, updated Case Studies, Learning Objectives, and graphics further illustrate the dynamic field of criminal investigation.

Criminal Investigation: The Art and the Science, 8/e is also available via REVEL™, an interactive learning environment that enables students to read, practice, and study in one continuous experience. Learn more.

  • Sales Rank: #32102 in Books
  • Published on: 2016-01-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.70" h x 1.00" w x 8.40" l, .0 pounds
  • Binding: Paperback
  • 600 pages

From the Back Cover

A practical guide for both students and practitioners in the field.

Written by a nationally-recognized expert in criminal investigation and police procedure, Criminal Investigation: The Art and the Science, 8/e, clearly and thoughtfully explains the fundamentals of criminal investigation and forensic science as practiced by police investigators across the nation. The text explores the past experience of investigators as well as new and emerging techniques in forensic science. Lyman focuses on the steps and considerations involved in actual criminal investigations and examines the many external variables than can influence an investigator’s success in the field. In the Eighth Edition, updated Case Studies, Learning Objectives, and graphics further illustrate the dynamic field of criminal investigation.

Criminal Investigation: The Art and the Science, 8/e is also available via REVEL™, an interactive learning environment that enables students to read, practice, and study in one continuous experience. Learn more.

About the Author

Michael D. Lyman is Professor of Criminal Justice at Columbia College of Missouri, located in Columbia, MO. In addition to being a teaching faculty member, he serves as the program Coordinator for the Master of Science of Criminal Justice Program and the founder of the college’s Bachelor of Science in Forensic Science Program. Before entering the field of college teaching, he was employed as a criminal investigator for state police organizations in Kansas and Oklahoma and has taught literally thousands of law enforcement officers in the proper police techniques and methods of professional criminal investigation. Dr. Lyman has authored numerous textbooks in criminal justice dealing with the areas of criminal investigation, policing, organized crime, drug enforcement, and drug trafficking. He received both his bachelor’s and master’s degrees from Wichita State University and his Ph.D. from the University of Missouri–Columbia. He has been called upon on an estimated 300 occasions by law enforcement and the legal communities to review criminal investigations and render the results of his evaluations and his opinions in federal court proceedings nationwide.

Textbooks are an ongoing work in progress, and the author welcomes communication and correspondence about his work. Dr. Lyman can be contacted at Columbia College, 1001 Rogers Street, Columbia, MO 65216 or at mlyman@cougarsccis.edu.

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0 of 0 people found the following review helpful.
JUST LIKE NEW
By Tatiyana
This book arrived on time and was brand new.

0 of 0 people found the following review helpful.
It is like they released a draft and forgot about creating a ...
By Melissa Williams
I am nearly done reading the book. There are so many typos and duplicated paragraphs! It is like they released a draft and forgot about creating a final edit. For the money it costs to get this book, I expect the editor/author to at least try.

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Jumat, 16 April 2010

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Encyclopedia of German Tanks of World War Two: A Complete Illustrated Directory of German Battle Tanks, Armoured Cars, Self-Propelled Guns

  • Published on: 1656
  • Binding: Hardcover

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Kamis, 15 April 2010

[X301.Ebook] Fee Download Nuclear Reactor Physics Experiments, by Tsuyoshi Misawa, Hironobu Unesaki, Cheolho Pyeon

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Nuclear Reactor Physics Experiments, by Tsuyoshi Misawa, Hironobu Unesaki, Cheolho Pyeon

The Kyoto University critical assembly is recognized as one of the most remarkable research reactors in the world to conduct basic experimental research in nuclear reactor physics. This textbook is based on the "Joint Laboratory Reactor Course for Students," carried out over 35 years in the Kyoto University Critical Assembly (KUCA). The book is edited as an international nuclear education and training course for all students and engineers from all over the world majoring in nuclear engineering. It covers indispensable topics, including approach to criticality, control rod calibration, and several reactor parameter measurements. Furthermore, it serves as a key reference for the main basis of nuclear education and training in Asia.

  • Sales Rank: #2055572 in Books
  • Published on: 2010-03-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 6.00" w x .50" l, .0 pounds
  • Binding: Paperback
  • 136 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Very Handy Textbook
By John Darrell Bess
This is a nice textbook to have for an overview of the KUCA nuclear capabilities and a summary of how they perform their measurements. While not too in depth, it is sufficient for comparison of their techniques and methods with other research reactor facilities. A definite keeper on my bookshelf.

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Senin, 12 April 2010

[D269.Ebook] Free PDF Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century), by Gerard J. Tellis

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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century), by Gerard J. Tellis

Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work.

The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.

  • Sales Rank: #1283307 in Books
  • Brand: Brand: SAGE Publications, Inc
  • Published on: 2003-11-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .45" w x 6.00" l, .65 pounds
  • Binding: Paperback
  • 216 pages
Features
  • Used Book in Good Condition

Review

“Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis's thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book.”

(Alan G. Sawyer)

"Tellis offers incredible insight into understanding when, how, and why advertising works - all in fewer that 200 pages! Drawing from an extensive review of the literature, Tellis synthesizes results into a highly readable set of conclusions, focusing on advertising's effects on behavior and sales / market share that result from initial and subsequent exposures." (Choice)

About the Author

Gerard J. Tellis Jerry & Nancy Neely Chair in American Enterprise. He has a Ph.D. in Business Administration from the University of Michigan (Ann Arbor). His bachelor's degree is in chemistry and his master's is in business administration. Previously he worked as a Sales Development Manager for Johnson & Johnson, where he was responsible for brand management, new product introduction and sales staff planning. He joined USC's Marketing Department in 1989 as an associate professor, and was promoted to professor in Spring 1993.

Professor Tellis is an expert in advertising & promotion, pricing and entry into new markets. He has published widely on these topics in many journals including the Journal of Marketing, Journal of Marketing Research, Journal of Advertising Research, Marketing Science and Sloan Management Review. His research on advertising has been noted in the professional and popular press, both nationally and internationally. He has won several awards for his research and teaching. In particular, he has recently won the Maynard Award for most significant contribution to Marketing thought in the Journal of Marketing, the Odell Award 1998 for best paper in the Journal of Marketing Research, and the Bass Award for best paper in Marketing Science. His recent book, Will and Vision: How Latecomers Grow to Dominate Markets, (co-authored with Peter Golder), was rated by Harvard Business Review as one of the best business books of 2001. He is on the editorial review board of the Journal of Marketing Research.

At USC, Professor Tellis teaches courses on Advertising & Promotion Strategy, Marketing Models and Philosophy of Marketing Science.

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8 of 8 people found the following review helpful.
5 for content, 2 for style
By A Reviewer
This book is full of extremely valuable information, but it's written in a very dense academic style. I wish the author had gotten a ghostwriter to help make it easy and enjoyable to read. It has far more meat than just about any advertising book I've read (and I've read a lot). What it lacks, ironically for a book about the business of communication, is the skill at communicating that. i.e. It's steak without the sizzle. What I would love the publishers to do for a second edition is: get a much better title, a much better cover (this one is appalling and boring), ask a good marketing/popular writer to make it palatable for the every day reader, and you might potentially have a hit on your hands. The content itself is first class.

3 of 3 people found the following review helpful.
Fascinating for lay people seeking to learn more
By Midwest Book Review
Effective Advertising: Understanding When, How And Why Advertising Works is an absolute must-read for professional and aspiring advertisers and marketers. It very candidly and straightforwardly presents the theories, principles, and techniquest of advertising, including findings from marketing studies in the late twentieth century concerning advertising intensity, elasticity, frequency, content, and more. As fascinating for lay people seeking to learn more about the commercials that bombard daily life as it is for students and professionals making a living spreading word of their products, Effective Advertising is a thorough, no-nonsense explanation of the nuts and bolts of how messages can be spread and leave a mark on human psychology.

3 of 3 people found the following review helpful.
Great book
By Nino Ninov
This is a very good book. The author has compressed in less than 200 pages an enormous amount of information. I learned from this book more than from any other book I have read about advertising research. I read this book while also reading "Advertising Research" by Joel Davis, "How Advertising Works" from John Jones, and "The Advertising Research Handbook" by Charles Young. "Effective Advertising" is easily the best of this pack if your goal is to acquire maximum knowledge from a minimum number of pages. I recommend it highly.

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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century), by Gerard J. Tellis PDF

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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century), by Gerard J. Tellis PDF
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Sabtu, 10 April 2010

[T151.Ebook] Download Ebook The One Who Got Away (An Alpha Billionaire Romance), by Ava Claire

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It was supposed to be the best day. I was marrying the love of my life--and nothing would ever be the same.

And then he left me at the altar.

Five years later, I get a job offer I can't refuse. The trouble is, the boss just so happens to be the one who got away...

  • Sales Rank: #138737 in eBooks
  • Published on: 2016-01-27
  • Released on: 2016-01-27
  • Format: Kindle eBook

Most helpful customer reviews

18 of 20 people found the following review helpful.
Wast of time and money
By Amazon Customer
Didn't like this book he left her on their wedding day and for 5 years after that she hasn't been able to set foot back in there home town until he decides he wants her back and manipulates the situation so she gets her dream job hiding the fact it's his organization. She keeps saying she would never take him back (even though he never said he wants her back she's never really given him the chance to speak) but her actions are completely opposite eg he says his only regret is there relationship she storms to the elevator he gets in to so she starts making out with him. He didn't earn her bak from the moment she saw him she went nuts then threw herself at him I didn't like this bipolar headache any more then I like this indecisive moronic rich guy

15 of 16 people found the following review helpful.
Should be titled "The Doormat Who Wouldn't Say No"
By BrownAyez
The story had an interesting premise but the execution was just dreadful. The heroine is almost TSTL. Certainly TS to care about. I only finished it hoping there was a big grovel scene and, no surprise, there wasn't. Can't believe anyone could give it four or five stars?
.

4 of 4 people found the following review helpful.
Fun, sexy quick read with a great balance of drama and humor
By Mary Jo Toth
Could you forgive the love of your life for leaving you at the church with a note? Catherine’s world is shattered on her wedding day when Lincoln walks away with just a note to break up with her. She leaves town and won’t return because she is crushed and doesn’t know how to put herself back together. Finally, 5 years later, she heads back home for a job and the hope she won’t see Lincoln. Of course, she isn’t that lucky so when Lincoln ends up directly in her path, what is a girl to do? Lincoln isn’t giving up, he has gone on to take over the family business but he regrets leaving Catherine behind. Can he get her to forgive him? Will Catherine stick to her guns when all her heart wants is Lincoln back? A fun, sexy quick read with a great balance of drama and humor.

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Senin, 05 April 2010

[N463.Ebook] PDF Download Business Intelligence, Analytics, and Data Science: A Managerial Perspective (4th Edition), by Ramesh Sharda, Dursun Delen, Efraim Turban

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Business Intelligence, Analytics, and Data Science: A Managerial Perspective (4th Edition), by Ramesh Sharda, Dursun Delen, Efraim Turban

For courses on Business Intelligence or Decision Support Systems.

A managerial approach to understanding business intelligence systems.

To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

  • Sales Rank: #1227231 in Books
  • Published on: 2017-01-23
  • Original language: English
  • Dimensions: 9.80" h x .80" w x 7.80" l,
  • Binding: Paperback
  • 512 pages

About the Author

Ramesh Sharda (M.B.A., Ph.D., University of Wisconsin—Madison) �is the Vice Dean �for Research and Graduate �Programs, �Watson/ConocoPhillips Chair and a Regents Professor of Management �Science �and �Information �Systems �in �the �Spears �School �of Business �at Oklahoma �State University. He cofounded and �directed �OSU’s PhD in Business �for the Executives �Program. �About �200 papers �describing �his research �have �been �published in major journals, including Operations Research, Management Science, Information Systems Research, Decision Support Systems, and �Journal of MIS. He cofounded the �AIS SIG on Decision �Support �Systems and �Knowledge �Management �(SIGDSS). Dr. Sharda serves �on several editorial boards, including those of Decision Sciences Journal, Decision Support Systems, and ACM Data Base. He has authored and edited several textbooks �and research books �and serves as the co-editor �of several book �series (Integrated �Series in Information Systems, Operations Research/Computer Science Interfaces, and Annals of Information Systems) �with �Springer. �He �is �also �currently �serving �as �the �executive �director �of �the Teradata �University Network. �His current �research �interests �are in decision �support �sys- tems, business �analytics, and technologies for managing �information �overload.


Dursun �Delen (Ph.D., �Oklahoma� �State �University) �is �the �Spears �Endowed� �Chair �in Business �Administration, �Patterson� �Foundation �Endowed� �Chair �in �Business �Analytics, Director of Research for the Center for Health Systems Innovation, �and Regents Professor of Management �Science �and �Information �Systems �in �the �Spears �School �of Business �at Oklahoma �State University (OSU). Prior to his academic �career, he worked �for a privately owned �research �and �consultancy �company, Knowledge �Based �Systems Inc., in College Station, Texas, as a research �scientist �for five years, �during �which �he �led �a number �of decision �support �and other �information �systems—related research �projects funded �by sev- eral federal �agencies �including �Department of Defense �(DoD), National Aeronautics �and Space �Administration �(NASA), National �Institute �for �Standards �and �Technology �(NIST), Ballistic Missile Defense �Organization (BMDO), and �Department of Energy �(DOE). Dr. Delen has published more than 100 peer reviewed �articles, some of which have appeared in major journals like Decision Sciences, Decision Support Systems, Communications of the ACM, Computers and �Operations Research, Computers in Industry, �Journal of Production Operations �Management, Artificial �Intelligence �in �Medicine, �International� Journal �of Medical Informatics, Expert Systems with Applications, and IEEE Wireless Communications. He recently authored/co-authored seven textbooks �in the broad �areas of business �analyt- ics, data �mining, �text mining, �business �intelligence �and �decision �support �systems. �He is often �invited �to national �and �international �conferences for keynote �addresses on �topics related �to data/text mining, �business �analytics, decision �support �systems,� business �intel- ligence and knowledge management. He served as the general cochair for the Fourth International Conference on Network Computing and Advanced Information Management (September �2—4, 2008, in Soul, South Korea) and regularly chairs tracks and mini-tracks at various� information �systems and analytics conferences. He is currently �serving as editor- in-chief, senior editor, associate editor or editorial board member for more than a dozen academic �journals. His research �and teaching �interests �are in data and text mining, busi- ness analytics, decision �support �systems, knowledge management, business �intelligence, and enterprise modeling.


Efraim Turban (M.B.A., Ph.D., University of California, Berkeley) is a visiting scholar at the Pacific Institute for Information System Management, University of Hawaii. Prior to this, he was on the staff of several universities, including City University of Hong Kong, Lehigh University, Florida International University, California State University, Long Beach; Eastern Illinois University, and the University of Southern California. Dr. Turban is the author of more than 100 refereed papers published in leading journals, such as "Management Science", "MIS Quarterly", and "Decision Support System". He is also the author of 20 books, including "Electronic Commerce: A Managerial Perspective" and "Information Technology for Management". He is also a consultant to major corporations worldwide. Dr. Turban's current areas of interest are Web-based decision support systems, social commerce, and collaborative decision making.

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Business Intelligence, Analytics, and Data Science: A Managerial Perspective (4th Edition), by Ramesh Sharda, Dursun Delen, Efraim Turban PDF
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